What is Etsy SEO?
Optimize Your Listings with Etsy SEO.
What is SEO? Search Engine Optimization
Here’s what’s important:
- Your Product Title
- Your Listing’s Tags
- Your Product Description
It’s important to note that doing keyword research using Google Keyword Planner is a great way to find relevant keywords that have reasonable volume (searches made by users per month). However Google is a platform where people are researching things. People are in a learning mode when on Google. Etsy is much different in the way that people know what product they want and are just trying to find the right one. Or they are collecting different types of what they want so they narrow down the right item and buy. Furthermore, some keywords are likely to have much more (or much less!) search volume than what your Google Keyword Planner tool is telling you. With the keyword planner, you may search “diy knit headband” and it will show that there are 1,200 searches per month (just an example, not actual). This may be a mixture of people looking for the product AND people that are looking to learn how to do it… OR looking for options on where to buy one (aka window shopping on the web). On Etsy, there may only be 800 searches per month on that keyword, but they are all people that are ready to buy. Take these numbers with a grain of salt.
If you sell on Etsy and you’re looking to up your Etsy SEO game, check out our blog post Etsy SEO – How to Rank Your Products on Etsy and learn 7 practical things you can do TODAY to get your products ranking on Etsy.